Charting your course...
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Charting your course...
I'm passionate about helping people reconnect with what truly matters, overcome the obstacles in their way, and build lives they're genuinely excited to wake up to.
Your Coach
Alex Morgan, PCC
After spending over a decade in corporate leadership roles — from startup teams to Fortune 500 boardrooms — I discovered my true calling wasn't climbing the ladder. It was helping others discover and walk their own path.
In 2015, I left the corporate world and founded NorthStar Life Coaching. Since then, I've had the privilege of working with over 500 individuals — from C-suite executives to recent graduates, from entrepreneurs to artists. Every single person has taught me something new about resilience, courage, and the human capacity for change.
My coaching philosophy is simple: you already have the answers. My job is to ask the right questions, provide structure and accountability, and hold up a mirror so you can see your own brilliance more clearly.
When I'm not coaching, you'll find me hiking the Marin Headlands, attempting new recipes in my tiny San Francisco kitchen, or curled up with a good book and my rescue dog, Luna.
These six values form the foundation of every coaching relationship. They're not just words — they're commitments we make to you.
A timeline of milestones that shaped NorthStar into what it is today.
Earned certification from the International Coaching Federation and began one-on-one practice after a decade in corporate leadership.
Launched NorthStar Life Coaching in San Francisco with a mission to help professionals find clarity and purpose in their careers and lives.
Crossed the milestone of coaching over 500 individuals. Expanded to offer group workshops and corporate leadership programs.
Pioneered a fully virtual coaching model reaching clients across the United States and internationally with the same depth of connection.
Completed advanced certifications in Positive Psychology, NLP, and Executive Coaching. Published methodology in coaching journals.
Continuous learning is at the heart of great coaching. Here are some of the credentials that inform my practice.
The best way to know if we're a fit is to talk. Book a free 30-minute discovery call and we can explore what coaching could look like for you.
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